Launched in September 2004, BB MAG analyses and explains innovations occurring in the beauty industry, not hesitating to question established ideas and to imagine what the beauty industry of the future will be like.
BB MAG enjoyed a great success right from the beginning and became a bilingual bimonthly in 2007.
With a cross-sector approach, BB MAG is an informative, thought-provoking publication that analyses many issues, offering a different vision of the beauty world and highlighting players who are at times worlds apart, but are full of things to teach us in their conceptual operational methods.
BB Mag, ever more « food for thoughts ».
Important data
Average circulation: 15,000 issues.
Circulation rate: 10/150 000 readers.
Target
Main target readership
Perfume and cosmetic brands (General Management, Marketing, Export, R & D, Formulation…): 40%
Beauty suppliers (raw materials, packaging, glassmakers, contract manufacturers, Private Labels, design…): 28%
Key players in distribution: 30,8%
Others (associations, federations, schools, salons, press…) : 1,2%
Circulation by geographical area
Europe: 66%
The Americas: 15%
Asia : 14%
Middle East / Africa: 5%
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