EDITO BB MAG 20 September 2008   It rocks! I zap, you leaf, he surfs, we flit, you fly over, they ask themselves questions… The times, they are a-changing, just like the way we conjugate verbs. And no one has a clue. I certainly don’t. My head spins trying to see it all. You don’t either: you no longer read ...  READ MORE

SPECIAL REPORT BRANDING INNOVATION / PRIVATE LABEL   Innovating under a private label The cards and the tasks are now being re-dealt between prime manufacturers and subcontractors: the first are handling strategic launches and the second are taking on an increasingly wider role, even managing projects completely. It’s a partnership bound to succeed. The main difficulty for the players working together in this way is to find the right business model. Quite a task.  READ MORE

PORTRAITS

SAGA SUCCESS STORY   Life is very green With his feet well anchored in the soil of Brittany, he put his faith in plants ahead of his time, implemented sustainable development practices when the idea was not yet defined, and won over women from the entire world with his credo of affordability.  READ MORE

CORTEX TRENDS   Forecasting, or the art of blending opposites By T.E/AMP other contents   NEWS USA Prestige minerals   NEWS NICHE UHT sterilization used in a skincare range   NEWS ANALYSIS Melvita: Investment to lead to internationalization   NEWS PACKAGING What about packaging innovation?   NEWS FRANCE /  JAPAN /  USA /  FRANCE [ New-generation hydration ] HYDRATATION / EYE [ Two-in-one hair styling devices ] HAIR / SHINE / THERAPY [ Messenger service ] ANTI-AGE / ALGAE High-end professional treatments LUXURY / ANTI-AGE [ Calcium to enhance firmness ] ANTI-AGE / CALCIUM Yoga for skin ANTI-AGE / YOGA [ Anti-hair loss treatment for men ] HAIR / ANTI-HAIR LOSS Panoram-eye MASCARA / POLYMER Hair culture HAIR SCALP [ And furthermore… ] HAIR SCALP [ At Mandom, men’s hair is pampered ] ANTI-HAIR LOSS / HAIR / MEN [ Mini is trendy ] PORTABILITY / MINI Urban anti-UV rays UV / SUN PROTECTION Prestige minerals POWDER / MINERALS Lashes curved one by one MASCARA / COMB A multi-use spray SPRAY / ENERGY / REFRESHING [ A very smart tube ] LIPSTICKS / TUBE Sexy smile TEETH WHITENER / LIPSTICKS The green line ORGANIC / ENVIRONMENT